During the Milan Fashion Week, Blue will be an exclusive platform dedicated to the best brands’ Beachwear Couture collections. For the 2012 event, three rich days are scheduled with high-level mono- and multibrand fashion shows.



​BLUE BEACHWEAR IN MILAN


Blue is a high-profile event requested by the best Beachwear and Swimwear brands and tailored to their needs. It aims at highlighting the unique peculiarities of more and more creative beachwear collections. Its mood is elegant, simple and useful both to press and TV relationships and to high-level business relationships during the Milan Fashion Week.



​BLUE BEACHWEAR COUTURE


The high quality of Blue’s offer and brands, and the important creative contents of their collections, are really appealing to the national and international press, top buyers and famous experts.

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​BLUE RESPECTS YOUR TIME

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Blue optimizes the national and international fashion operators’ time and effort by gathering buyers and media representatives in a single place and time. By doing this, it becomes a centre of attraction for beachwear, with the peculiarity of being a high-profile professional “system-making” event.



​BLUE THE LOCATION

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The location is Superstudio 13, chosen because of its inspiring history, versatility and  strategic position in the Tortona quarter, which is highly appreciated by the most important and innovative international fashion designers. Blue will take place in the pulsating heart of the Milan’s fashion, art and design district, now called "Zona Tortona".

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Thanks to all these features, this year Blue will again be sponsored by Sistema Moda Italia (SMI).